From Data Confusion to Strategic Insights
Paragon was an established beauty retailer with well known brand such as Wardah, Make Over, Emina, dan Kahf. The company had already solved their data accuracy challenges through internal team efforts. While their data engineering was solid, their business intelligence presentation was severely limiting stakeholder understanding and decision-making.
The Starting Point
"We had the data foundation, but our insights were trapped in awful dashboards"
Paragon was an established beauty retailer with well known brand such as Wardah, Make Over, Emina, dan Kahf. The company had already solved their data accuracy challenges through internal team efforts. While their data engineering was solid, their business intelligence presentation was severely limiting stakeholder understanding and decision-making.
Key Challenges
- Dashboard Design Issues: Existing dashboards were awful, rigid, and hard to navigate
- Stakeholder Confusion: Business stakeholders struggled to understand insights
- Limited Data Team Leadership: Interim leadership needed strategic guidance
- Reactive Data Requests: Data team focused only on fulfilling requests, not driving insights
- Stakeholder Management Gaps: No framework for handling upper management, peers, and operational teams
Our Foundation-First Solution
Phase 1: Dashboard Assessment & Redesign Strategy
- Analyzed existing dashboard limitations and stakeholder pain points
- Discovered business stakeholder needs through comprehensive requirements gathering
- Designed new informative dashboard architecture covering all business needs using Tableau
Phase 2: Tableau Dashboard Development & Implementation
- Collaborated with Paragon's data engineering team for seamless technical integration
- Redesigned dashboards using Tableau, creating refreshed, intuitive interface design
- Implemented user-friendly navigation and business-focused visualizations
- Leveraged Tableau's advanced capabilities for interactive, stakeholder-friendly dashboards
Phase 3: Team Coaching & Leadership Development
- Conducted leadership training for interim data team leads
- Shared data request handling methodologies and development frameworks
- Trained team on pushing beyond basic data delivery to strategic insights
- Developed stakeholder management strategies for all organizational levels
Transformation Timeline
Total Duration: 5 months
Technology Stack: Tableau for dashboard redesign and visualization
Collaboration Model: Paragon handled data engineering, Altrabyte handled Tableau dashboard design and team development
Quantifiable Results
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ROI Impact:
- Awful dashboards → Professional Tableau interface dramatically improving user experience
- Rigid design → Interactive, intuitive navigation through Tableau's advanced capabilities
- Stakeholder confusion → Clear business insights via optimized dashboard design
- Enhanced data team capabilities through leadership training and strategic coaching
- Streamlined stakeholder management across all organizational levels
- Transformed data function from reactive service to strategic business partner
Transformation Approach
- Partnership model: Leveraged existing data engineering capabilities with Tableau expertise
- Professional dashboard redesign: Utilized Tableau's full potential for business intelligence
- Knowledge transfer: Comprehensive coaching and training for internal team
- Stakeholder-focused design: Tableau solutions tailored to business user needs and workflows
- Leadership development: Built internal capability for sustained dashboard management and strategic insights