PORTFOLIO
Paragon Beauty Transforms Decision-Making with Integrated Business Intelligence
Feb 17, 2025
Client Challenge
In the highly competitive beauty industry, Paragon Beauty struggled with scattered data across multiple sales channels and systems. This fragmentation made it difficult to analyze performance, track trends, and make data-driven decisions efficiently.
Our Solution
To solve this, we developed a comprehensive business intelligence dashboard that integrates data from all sales platforms into a centralized, real-time analytics hub. The solution empowered decision-makers with insights that improved agility, collaboration, and long-term strategic planning.
Key Features & Benefits
✅ Unified Data Integration – Consolidated all sales data into a single source of truth
✅ Real-Time Insights – Allowed teams to respond instantly to market changes
✅ Cross-Platform Visibility – Tracked performance across multiple sales channels
✅ Mobile Accessibility – Ensured decision-makers had insights anytime, anywhere
✅ Customizable Analytics – Offered personalized filters and flexible reporting
✅ Enhanced Collaboration – Enabled teams to work with consistent, shared metrics
✅ Scalable Architecture – Designed to grow with the business and new market integrations
The Impact
📈 Faster Decision-Making – Reduced time spent on manual reporting by 60%
🚀 Increased Market Responsiveness – Enabled proactive strategy adjustments
💡 Optimized Campaign Performance – Improved marketing ROI through real-time tracking
Dashboard Overview: Seven Powerful Insights
Our solution included seven dynamic dashboard views tailored to Paragon Beauty’s business needs:
Sales Overview: The Command Center
A high-level dashboard that monitors overall performance in real-time, enabling teams to track KPIs, growth rates, and SKU performance from a single interface.
🔹 Live tracking of sales, revenue, and target achievement
🔹 Growth rate, purchase frequency, and basket size trends
🔹 SKU-level activity monitoring for inventory management
Sales Contribution: Market Intelligence
This dashboard provided an interactive view of brand performance across marketplaces, supporting strategic planning and competitive analysis.
🔹 Marketplace-wise sales tracking & brand contribution analysis
🔹 Market share analysis with customizable trend tracking
🔹 Regional performance insights to support expansion
Intraday Performance: Real-Time Monitoring
A live tracking system for hourly sales trends, helping teams adjust strategies throughout the day.
🔹 Hourly performance updates for sales & revenue
🔹 Store-level activity monitoring
🔹 Immediate response to market shifts
Campaign Performance: Marketing Optimization
A specialized dashboard for tracking marketing campaign effectiveness, ensuring optimized ad spend and higher ROI.
🔹 Real-time tracking of campaign impact
🔹 Performance comparisons across different stores
🔹 Cumulative results analysis for campaign effectiveness
Technology Stack
Conclusion
With this integrated business intelligence solution, Paragon Beauty gained a powerful tool to drive data-driven decisions, optimize marketing, and scale operations efficiently.
Keywords: analytics dashboard, business intelligence, performance monitoring, real-time analytics, e-commerce analytics, shopee, lazada, tiktok, tokopedia, seller center, ecommerce
